The core FR Marketing team is made up of Fiona Rees and Karen Ward, and we are supported by Helen Atkinson.
We have known each other and worked well together on a wide range of projects for many years. With different skills and knowledge, we each bring something valuable to the table, and together we make a great team.
Our clients have told us that we are “flexible and responsive”, “a joy to work with” and “professional and approachable”.
You can find out more about us below.
Fiona Rees, Director
Over 30+ years working in Marketing, Market Research and Management, I’ve built up a wealth of experience of different industries and business challenges.
I’ve learnt that whatever your business size and sector, it’s important that you focus on the customers, have the right information available, and use every asset at your disposal to work towards your goals.
I love numbers and see them as a key tool, but they’re not enough on their own. It’s always important to listen to your gut too… if it doesn’t feel right, then it probably isn’t right.
At this point in life, I am thoroughly enjoying working with smaller businesses and helping them do well. I like to keep up to date with big company thinking and then work out how to apply that when resources are much more limited.
You can read more about my background and experience on my LinkedIn Profile, or give me a call for a chat about the challenges you’re currently facing.
Karen Ward, Marketing Executive
Because Fiona and I have worked together, in different guises and on a wide range of projects, over a number of years, collaborating is enjoyable and rewarding.
Whilst we have shared values in how we work and how we deliver great outcomes for clients, our personal, complementary, strengths enable us to consider an issue from a variety of angles. My own experience in the energy and business support sectors, and of working in sales as well as marketing, is particularly useful in helping unpick some client challenges and in finding workable solutions to put forward.
On the practical side, I have a good eye for detail and for picking up anomalies and inconsistencies. I’m keen on making sure that copy, wherever it is to be used, is written in the most appropriate way to speak to a target audience.
If you’d like the full story on my background and experience, then please have a read on LinkedIn
Helen Atkinson, Research Assistant
Whilst I’m happy to turn my hand to whatever is required – an essential attitude in any small business – my role at FR Marketing is focused around on-line research. This can be reviewing a client’s website and social media activity, looking into competitors, tracking down helpful information sources, finding appropriate images, or looking for news stories about a business or an issue which will help shed light on a project.
The work is always interesting, and I love learning about different companies and industries. I particularly enjoy the challenge of researching a business sector which is completely new to me and using my different perspective to add value to a project.
My background in recruitment, employment and education, together with detailed knowledge of the development of a local manufacturing company, give me a different viewpoint to Fiona’s and Karen’s, so I’m very much part of the team helping identify and delivering solutions for our clients.
Read more about my background and experience on LinkedIn
We look forward to speaking to you soon!