Sometimes it can feel like there is so much information available it is difficult to know how to make best use of it. Read on for some guidance to help you through the maze
Information – the key to successful business marketing
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Research & Information Articles
The wrong numbers – are you comparing apples with pears?
Are you inexperienced at reading business data? If so, this article offers some checkpoints to help ensure your analysis of the data is on the money
Ensure your market research is spot on
Market research is a key tool in shaping business decisions. Read our guidance on the things you need to think about in order to get it right.
Setting up and analysing your own quantitative research
If you are going to do your own quantitative research then read on for some helpful guidance
For business success you need to know what, who and why
Knowing the what, who and why of your business, your customers and your market is information which will help you achieve business success. Read on for a list of the key questions every business should be able to answer
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