Having a CRM system is not enough, but using it as a valuable tool which informs your actions will help you build better relationships and sell more

In this article on Customer Relationship Management (CRM) we highlight some things you should think about to get a system which works for you and your customers

Thinking like a top sports performer or team will help give your competition a run for their money

A quick check-up at the doctor’s; temperature, blood pressure, pulse etc can give a snap-shot of your general health. This can provide reassurance, result in some simple suggestions for improvements or lead to more in-depth investigations. Taking time to review your...

At FR Marketing we apply what we term ‘Marketing with Intelligence’ to all the work we do for our clients. For us, this term helpfully encompasses the way we think about a business, and is an approach that anyone can apply, to a whole business issue or focused in on a...

Your staff are individuals with ideas, interests, and networks of their own. Be smart and ‘use’ them to help your company.